Divorce Attorney Marketing: How To Win More Cases Fast

Use a clean, mobile-first design with a clear hierarchy. Every service page needs a brief overview, eligibility nuances by state, and a prominent CTA. Add a resource hub for FAQs, guides, and checklists that answer the exact questions searchers ask, then link to relevant consult actions.

If you want potential clients to take you seriously, your attorney bio needs personality and social proof beyond just a list of degrees. Spell out your credentials, jurisdictions, and bar memberships with clarity. Don’t hide behind vague language or stock photos; people want to see real names and genuine quotes. Testimonials and awards are powerful, but don’t get carried away; stick to what’s honest and ethical. Always use straightforward disclaimers and steer clear of empty promises. Prospects are smart; they’re scanning for authenticity, not fluff. Give them reasons to trust you, and they’ll remember your name when it matters most.

Responding quickly and handling potential clients’ information with care can make all the difference in turning inquiries into real cases. When someone reaches out about a divorce, they’re often overwhelmed, so your website needs to offer a sense of stability and trust from the very first click. Ensure your site is easy to navigate for everyone, including individuals with disabilities. Clear color contrast, descriptive alt text for images, and smooth keyboard navigation signal that you care about every visitor’s experience. Combine a professional presentation with empathy in your messaging, and you’ll help clients feel understood and supported during one of the most stressful times in their lives.

Google Business Profile For Divorce AttorneysClaim and verify your profile, then choose accurate categories like Divorce Lawyer and Family Law Attorney. Complete every field: practice areas, hours, cities served, appointment link, and a tracked phone number so calls are attributable. Keep this tracking number dedicated for use ONLY on your GBP listing so you can collect data and see increased leads coming directly from your Google Business Profile which signals increased exposure in Google Maps.

Make sure to also add your SEO Main tracking number (the one that should be listed on your corporate site and across the web) in the “secondary” phone number field in your Google Business Profile. This is the correct way to track SEO leads that most agencies seem to fall short on. Keep it fresh with weekly updates, attorney spotlights, concise Q&As, and recent photos or short videos. These signals help you stand out in local results and convert more profile views into calls.

Citations & NAP ConsistencyYour name, address, and phone must match everywhere: site footer, GBP (secondary phone number field!), and major generic business and legal directories. Run periodic audits to fix old listings, suite changes, or formatting mismatches. Clean, consistent data improves trust and increases your chances of appearing in the Local Map Pack.

Reviews That Win Divorce & Custody ClientsRequest reviews at the right time (any moment during or at the end of the case when the client appreciates you the most) with a direct link to your GBP. Thank happy clients and respond professionally to negatives; measured, helpful replies build credibility. A steady cadence of authentic reviews lifts rankings, improves conversions, and reassures prospective clients that you’re the right call.

Answer real questions in straight talk. Short, punchy paragraphs grab attention in search results and feed AI tools. Pair every FAQ with a clear next step, like “Check eligibility” or “Schedule a consult,” so visitors know exactly what to do next.

Build state-specific pages that break down statutes, deadlines, and local court routines. Publish guides on mediation, custody, and property division that stay useful year-round. Use concise checklists to help clients breeze through forms and boost your contact rates.

Host official form links with plain-English explanations. This helps users and earns trusted backlinks. Add schema and crystal-clear disclaimers. Keep pages fresh and show you’re on top of the details, clients and search engines will notice.

Your clients don’t have time to wait, and neither should your website. When pages load fast and stay stable, visitors stick around. Focus on optimizing Largest Contentful Paint, reducing input delays, and keeping layouts steady. Use compressed images, lazy loading for videos, and trim down scripts that slow things down. Most people searching for divorce help are already stressed, especially on mobile, so make their experience smooth and clear from the first click.

Trust matters. Secure your site with HTTPS, organize your URLs logically, and keep your sitemap clean. Robots.txt and canonical tags aren’t just technical; they guide search engines right to your most valuable pages. Avoid duplicate content by consolidating city pages and always monitor your crawl logs. When search engines find the right pages easily, your firm gets noticed more often.

Accessibility is a way to welcome every potential client, specifically those with disabilities. Strive for Web Content Accesibility Guidelines (WCAG) compliance with clear labels, visible focus states, captions for videos, and easy-to-read contrasts. Not only does this make your site more usable for everyone, but it also protects your firm from legal headaches down the road. When your website works for all, you build trust from the very first visit.

Build separate pages for each service you offer, such as divorce, child custody, support, and mediation. Break down who qualifies, what the process looks like, how long things usually take, and what paperwork clients will need. Make it easy for visitors to find related services, and always guide them toward the next step, like reaching out for a consultation.

Your local pages should feel like they’re written by someone who actually knows the area. Mention local courts, where and how to file documents, and how to get to your office. Avoid copying the same content everywhere, give each page its own flavor, and keep consistent call-to-action across your entire website.

Think of your website like a map, with main pages and supporting pages connected in a way that makes sense for visitors. Use canonical tags for really similar pages, and set thin or duplicate pages to noindex. Internal links should help real people find answers and take action, not just please search engines.

Use dynamic number insertion tied to source and keyword. Connect forms, chat, and phone to a CRM. Reconcile matters to marketing touchpoints to see what truly drives signed cases and revenue.

Give credit to first-touch content that educates and last-touch paths that convert. For practical decisions, use a blended model that complements human review of call transcripts and intake notes.

Clean data beats dashboards. Standardize disposition codes, validate duplicates, and close the loop monthly. Accurate reconciliation is the difference between “busy” marketing and profitable growth.

As of 2025, PPC click costs in the legal industry commonly span wide ranges, and acquisition costs can vary significantly by market. Benchmarks should be set locally with clear targets for number of signed cases and revenue by service line, then revisited quarterly as conversion UX and intake improve.

Score by case type, geography, urgency, and budget. Feed scores into bidding rules and LSA prioritization. Higher-value segments deserve tailored landing pages and faster human follow-up.

Meet with your agency bi-weekly or monthly! Review CPS, booked consults, answer rates, and signed-case velocity. Decide one to three focus areas, test religiously, and memorialize changes in a shared log.

Adhere to Bar rules on testimonials, specialties, and comparisons. Avoid statements that create unjustified expectations. Present past results with context and disclaimers.

Display jurisdictional limitations and office locations. Clarify that web content is educational and not legal advice. Include eligibility notes for offers like free consults.

Protect personal identifiable information (PII) with secure forms, encryption, and minimal data collection. Maintain retention schedules for marketing records and consent logs. Align cookie notices with state requirements.